pt

es

en

HOME

about

PLATFORM

INSIGHTS

CASES

contact

access platform

FACEBOOK

linkedin

About

altaMedia is a startup created in 2013 to offer corporate image risk management products. The initiative emerged from the demands of companies in trouble, with serious image crises, in addition to our concerns about the relationship between brands and spontaneous media.

 

The media world is today, and will increasingly be, the big stage for winning brands. Besides managing crises, organizations need to map their image risks and adopt preventive programs, instead of always having to fix the unexpected.

 

We have faced this huge challenge by combining our knowledge in strategic communication with cutting edge information technology; the only platform of its kind that contains both our vast experience in brand management, and the computational intelligence.

 

altaMedia’s clients follow the news and blog posts in real-time, and have the unprecedented ability to interpret and classify content.

 

Access consistent indicators, get interpretations of your image risks in real time, and analyze the effectiveness of your communication actions.

 

This is the way to overcome the old reactive position and begin using a new approach: prevention, and promotion of the positive values of your brand.

 

Our founder, Claudio Cardoso, is a pioneer in research on image risks. He was the first to write articles on this subject in Portuguese. Now all this knowledge is at your organization’s fingertips.

Claudio Cardoso » Founder – A pioneer in research on Corporate Image Risks. Post-doctorate in business communications from University of São Paulo (USP). Visiting professor at George Washington University and at the Pôle Universitaire Leonard de Vinci (Paris).

 

Elizabeth Freitas » Administrative and Financial – PhD in Administration, with experience in Market Research, Management, and Innovation at Education Institutions and Private Companies. She is also director of innovation at Addere - Educational Innovation Hub, Innovation Forum member at the Getulio Vargas Foundation (FGV), and a market research consultant.

 

Laryne Nascimento » Operational – Bachelor's degree in Communication from the Federal University of Bahia. She has experience in communication consultancy, and executive production of cultural events and radio programs. Currently attending the Strategic Communication & Brand Management (FACOM/UFBA) postgraduate course.

 

Leonardo Santana » Information Technology Manager – Bachelor degree in Systems Analysis from the Federal University of Bahia, specialized in programming languages, and research and development. He has extensive professional experience including UFBA's IT team, and projects in France and Canada. Currently, he also integrates OnePoint group, which operates in European countries and in Canada, the United States, Tunisia, and China.

 

Cassio Lehmann » Commercial – Mechanical Engineer with a postgraduate degree in Marketing and an MBA in Business, with extensive experience in Business and Corporate B2B Marketing.

The Platform

 

altaMedia is a corporate platform for real-time monitoring, measurement, classification, and analysis of brand exposure quality of a business and its competitors, in online and offline media, available for desktops, tablets and smartphones.

 

Business leaders can follow brand exposure in the media with great agility. All in one place, with all of the indicators of all the monitored media.

 

Communication teams get all the information they need for direct dialogue with key influencers in a more complete way. Other executives of the organization can also follow everything that happens with the brand’s image in the media, and get involved, in an informed manner, in the effort to protect and strengthen it.

 

altaMedia offers the most complete analytical dashboard on the market, several performance indicators, the best corporate image trends map, smart clippings, and user customized alerts.

Insights

If the story of the "Three Little Pigs" were to happen today, it could be like this. In this scenario, in which facts and brands sail in increasingly stormy, volatile, and uncertain seas. The largest newspapers in the world herald the end of their printed versions. Social media becomes imperative. The speed and the flood of information reach unmanageable levels. Brands and communicators are facing challenges of unprecedented proportions, both in terms of the audience and the intensity of exposure.

 

Risk management coupled with technology emerges as an indispensable aid. "Search" is a thing of the past. One must interpret all available content. It is increasingly necessary to realize very quickly what most affects the brand. Bernard Shaw warned us back in 1930: "Progress is impossible without change, and those who cannot change their minds cannot change anything." He just could not predict the speed of change in today's media.

 

Cases

 

Odebrecht
Infrastructure
Latin America

altaMedia monitors and analyzes, in real-time, over 100 institutional brands in 12 countries in Latin America since 2013. The platform has supported the dissemination of their communication culture. More than 250 executives access dashboards, alerts and summaries in various parts of the world. The platform generates Performance and Visibility indexes that are used by the organization’s HR department to calculate variable remunerations for leaders based on the quality of brand image exposure.

Odebrecht
Environmental
Saneatins

Over 40 executives use dashboards, alerts and summaries, through tablets and smartphones on a daily basis. Our customer since 2012, they already have a collection of 140 thousand news articles and 30 thousand posts from social media influencers. With all the qualitative possibilities that this powerful tool offers, altaMedia has transformed the company's communication culture.

 

Contact

 

 

 

Address: Av. Dr. Cardoso de Melo, 1460/ 12º A.

Vl. Olímpia - São Paulo - SP

Telefone: (11) 3047 1050

 

Contact form

 

Submitting Form...The server encountered an error.Form received.

altaMedia usa:

parceiro

altaMedia // All rights reserved 2016®

About

altaMedia is a startup created in 2013 to offer corporate image risk management products. The initiative emerged from the demands of companies in trouble, with serious image crises, in addition to our concerns about the relationship between brands and spontaneous media.

 

The media world is today, and will increasingly be, the big stage for winning brands. Besides managing crises, organizations need to map their image risks and adopt preventive programs, instead of always having to fix the unexpected.

 

We have faced this huge challenge by combining our knowledge in strategic communication with cutting edge information technology; the only platform of its kind that contains both our vast experience in brand management, and the computational intelligence.

 

altaMedia’s clients follow the news and blog posts in real-time, and have the unprecedented ability to interpret and classify content.

 

Access consistent indicators, get interpretations of your image risks in real time, and analyze the effectiveness of your communication actions.

 

This is the way to overcome the old reactive position and begin using a new approach: prevention, and promotion of the positive values of your brand.

 

Our founder, Claudio Cardoso, is a pioneer in research on image risks. He was the first to write articles on this subject in Portuguese. Now all this knowledge is at your organization’s fingertips.

Claudio Cardoso » Founder – A pioneer in research on Corporate Image Risks. Post-doctorate in business communications from University of São Paulo (USP). Visiting professor at George Washington University and at the Pôle Universitaire Leonard de Vinci (Paris).

 

Elizabeth Freitas » Administrative and Financial – PhD in Administration, with experience in Market Research, Management, and Innovation at Education Institutions and Private Companies. She is also director of innovation at Addere - Educational Innovation Hub, Innovation Forum member at the Getulio Vargas Foundation (FGV), and a market research consultant.

 

Laryne Nascimento » Operational – Bachelor's degree in Communication from the Federal University of Bahia. She has experience in communication consultancy, and executive production of cultural events and radio programs. Currently attending the Strategic Communication & Brand Management (FACOM/UFBA) postgraduate course.

 

Leonardo Santana » Information Technology Manager – Bachelor degree in Systems Analysis from the Federal University of Bahia, specialized in programming languages, and research and development. He has extensive professional experience including UFBA's IT team, and projects in France and Canada. Currently, he also integrates OnePoint group, which operates in European countries and in Canada, the United States, Tunisia, and China.

 

Cassio Lehmann » Commercial – Mechanical Engineer with a postgraduate degree in Marketing and an MBA in Business, with extensive experience in Business and Corporate B2B Marketing.

The Platform

 

altaMedia is a corporate platform for real-time monitoring, measurement, classification, and analysis of brand exposure quality of a business and its competitors, in online and offline media, available for desktops, tablets and smartphones.

 

Business leaders can follow brand exposure in the media with great agility. All in one place, with all of the indicators of all the monitored media.

 

Communication teams get all the information they need for direct dialogue with key influencers in a more complete way. Other executives of the organization can also follow everything that happens with the brand’s image in the media, and get involved, in an informed manner, in the effort to protect and strengthen it.

 

altaMedia offers the most complete analytical dashboard on the market, several performance indicators, the best corporate image trends map, smart clippings, and user customized alerts.

Insights

If the story of the "Three Little Pigs" were to happen today, it could be like this. In this scenario, in which facts and brands sail in increasingly stormy, volatile, and uncertain seas. The largest newspapers in the world herald the end of their printed versions. Social media becomes imperative. The speed and the flood of information reach unmanageable levels. Brands and communicators are facing challenges of unprecedented proportions, both in terms of the audience and the intensity of exposure.

 

Risk management coupled with technology emerges as an indispensable aid. "Search" is a thing of the past. One must interpret all available content. It is increasingly necessary to realize very quickly what most affects the brand. Bernard Shaw warned us back in 1930: "Progress is impossible without change, and those who cannot change their minds cannot change anything." He just could not predict the speed of change in today's media.

 

pt

es

en

access platform

Cases

 

 

 

 

Odebrecht
Infrastructure
Latin America

altaMedia monitors and analyzes, in real-time, over 100 institutional brands in 12 countries in Latin America since 2013. The platform has supported the dissemination of their communication culture. More than 250 executives access dashboards, alerts and summaries in various parts of the world. The platform generates Performance and Visibility indexes that are used by the organization’s HR department to calculate variable remunerations for leaders based on the quality of brand image exposure.

 

 

 

Odebrecht
Environmental
Saneatins

Over 40 executives use dashboards, alerts and summaries, through tablets and smartphones on a daily basis. Our customer since 2012, they already have a collection of 140 thousand news articles and 30 thousand posts from social media influencers. With all the qualitative possibilities that this powerful tool offers, altaMedia has transformed the company's communication culture.

 

About

altaMedia is a startup created in 2013 to offer corporate image risk management products. The initiative emerged from the demands of companies in trouble, with serious image crises, in addition to our concerns about the relationship between brands and spontaneous media.

 

The media world is today, and will increasingly be, the big stage for winning brands. Besides managing crises, organizations need to map their image risks and adopt preventive programs, instead of always having to fix the unexpected.

 

We have faced this huge challenge by combining our knowledge in strategic communication with cutting edge information technology; the only platform of its kind that contains both our vast experience in brand management, and the computational intelligence.

 

altaMedia’s clients follow the news and blog posts in real-time, and have the unprecedented ability to interpret and classify content.

 

Access consistent indicators, get interpretations of your image risks in real time, and analyze the effectiveness of your communication actions.

 

This is the way to overcome the old reactive position and begin using a new approach: prevention, and promotion of the positive values of your brand.

 

Our founder, Claudio Cardoso, is a pioneer in research on image risks. He was the first to write articles on this subject in Portuguese. Now all this knowledge is at your organization’s fingertips.

Claudio Cardoso » Founder – A pioneer in research on Corporate Image Risks. Post-doctorate in business communications from University of São Paulo (USP). Visiting professor at George Washington University and at the Pôle Universitaire Leonard de Vinci (Paris).

 

Elizabeth Freitas » Administrative and Financial – PhD in Administration, with experience in Market Research, Management, and Innovation at Education Institutions and Private Companies. She is also director of innovation at Addere - Educational Innovation Hub, Innovation Forum member at the Getulio Vargas Foundation (FGV), and a market research consultant.

 

Laryne Nascimento » Operational – Bachelor's degree in Communication from the Federal University of Bahia. She has experience in communication consultancy, and executive production of cultural events and radio programs. Currently attending the Strategic Communication & Brand Management (FACOM/UFBA) postgraduate course.

 

Leonardo Santana » Information Technology Manager – Bachelor degree in Systems Analysis from the Federal University of Bahia, specialized in programming languages, and research and development. He has extensive professional experience including UFBA's IT team, and projects in France and Canada. Currently, he also integrates OnePoint group, which operates in European countries and in Canada, the United States, Tunisia, and China.

 

Cassio Lehmann » Commercial – Mechanical Engineer with a postgraduate degree in Marketing and an MBA in Business, with extensive experience in Business and Corporate B2B Marketing.